Welcome and thank you for joining us for today'swebinar mobile starts and cataracts and albion and today's weather now is being
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tuesday dilli ke is the c_e_o_ of akashi results dot com v online marking a thirty seven top global
brands census holes i_d_ and and hewlett packard twenty-fifth fastest-growing companies
under in five hundred let's still has been driving provable revenue
mister internet marketing since the mid-nineteen ninety's still draws an
antique expertise in both business and marketing to help increase revenues for
a wide range of clients he has guided acad stranded companies
success creating strategies from any of the twenty largest independent online
mackey agencies in north america after see has been particularly instrumental in buildings dozens of internet retailer
five hundred software five hundred nvc backed
companies growing more inc five hundred and five thousand companies big anyone
else in the industry billy kids the author of the book complete bb online
marketing and was also it's family of search
engine marketing professionals organization north america committee bill speaks frequently it industry shows
including south and southwest shop dot or internet detailer so expansion strategies and he can be reached leak apogee results dot com now during the presentation if you have
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the completed surveys also coming in some google prizes let's get started let's land about mobile sites and mobile wed dale police and soaks least happy today beyond myself how i do you know i'm doing great at i'm on my second cup
of coffee i think uh... I'm going to be able to be awake for the webinar about
linda so hopefully if i stay awake at least
uh... Most of the the folks who joined us will stay awake is that it is not too many people in the auto
industry dot rishi and or maybe sorry so we do appreciate your
share with us today and when it comes to mobile tiring out i mean nothing and shady
talking about how high level is but tell us what else we're going to be learning
about sex were ordered cover a little bit depend
on how hot mobile is and and i'm not going to belabor that too much because
uh... You know we i'm guessing that just about everybody
here i i almost wanted this to be a poll question in the early on i said no
that's a stupid books successor hello terribly hard how many of us have
a smart quoted who have who has well the web out-of-work voted so you know were
all were all doing the mobile thing and
advocates someplace cheap reform so thats sometimes but best place to start is
just zero related road experiences and and
displayed ourselves in the cuts which is a retired but the global marketplace and there's just we could have spent you know their whole conferences just
talking about the adoption of bubbles rocket spent too much time on that they
were going to go into outcome considerations uh...
About doing
a mobile website an action film you know something she could do really keep leon
that so you don't have to spend a huge budget for it and talked briefly about mobile
applications i people a lot of folks out there you're pitching in pushing mobile
application to the addition of mobile website but we're going to go into a fairly neat
section where we're gonna talk about the mobile search arena at what you need
to do to actually get your website ranking at both of the national search arrest
hill but also cut what are some of it that the ad or matt and what what's
different out there from a standard pay-per-click google adwords campaign
once you get it in a row malval and and then time permitting uh... We're just gonna throw it wide
open and uh... Uh... You know putting the open the
barred doors to uh...
Tomato starts in transit yeltsin's missus and hopefully
all outside i'll try to enter our i'll answer every
question um... Uh... And end at a certain percentage of the local paper
right answer on top of that before the artistic things about you know that
space is they're really are delivered works were
all too you know one suite once we feel like we've bastard
something google or face book are going to change on it so we were erupted
studying this for well over a decade some people are recent students but everything out there is open to study so
you know what works for the dealership across the street from you may or may
not totally work for you cuz we all have slightly different circumstances until tests how much she honest standard cap got a sneak peek presentation you access to know and for actually he's gonna cover stuff
he's never had to fight the battle for a lot of interests at stake insulator is going to be recorded don't worry and dale content in it every
year thank you so you've got a high-level one of the
things that that we really believe that that succeeding online really a straight for equation you gotta be credible and you've got to be fine double that's the basic equation uh... For anything you're gonna do
online and it's a tough competition 'cause
credibility varies from one form factor to another what most credible on the
desktop may not be credible on a mobile device what credible on your main website may need to be different on a face book
page and i was figuring out what what does it take to be credible uh...
And then howdy actually get fan out and and the
the ironic part of that is is a lot of ad agencies reasonably good at the credibility part
of that that the pix unit picture they like to make pretty websites and you know it it it's uh... It's a
wonderful work of art knelt they'll spend lots of money creating content
that's credible but they're not necessarily very good at
the online find ability peaches and understand how to spend a lot that
dollars for t_v_ but they're still coming up the digital curb that a lot of
cases conversely a lot of online marketing
firms are reasonably good at the find ability that
kinda figured out asio and an google adwords they don't necessarily knows much about
the psychology of marketing and customers and so don't bring people to a web page i don't know belts off and so you really need that combination
of giving the thing failed but also having
the right thing sort of dive into the mobile marketplace
uh... Who wanted e amazing things that happened last year computing devices in the form of tablets
and smartphones passed up personal computers and personal computer up is really
flattening uh... As you can see and tablets are actually growing even faster
rate than smart frosted i've seen from other staff that show growth in the
computer market and bill tablets into it and all the growth in computers these
days really is driven by tablets of mike reform uh...
Form factor devices other number of ways we could look at
this chart uh... And we could do it by operating system or we could do it by
browser but at the end of the day if we're looking at mobile devices at
the moment it's an apple and google world so seats you really and especially even more so
in the consumer spaced you really don't need to worry about developing for
thirty different platforms yeah it's great to get that one person
of the market you know that's using you know microsoft here or you know me maybe you want the blackberry users but you want to cut cover the bases
first and encourage growing at a good clip
than beastie facebook almost the pinnacle when you look at that the operating system the other one
operator since tells you what kind of divisiveness belt that being said it's important to understand your
customer base in who used sell to you as well a lot of you may do just fine optimizing
primarily around i'd pads anti phones and you have a slightly fell off the
more experience for the folks on android but that maybe you're sweet spot and so the
other the other they hear it and if if if you want more data art argued or
deeper then then these charts but but at a high
level i will tell you is that by and large android users tend to be uh... Sort of more technically or aidid
folks at the very high end of the market programmer types and then that most of your sub-prime
demographic so for instance if you're selling used
cars primarily uh... You may actually want uh...
Andrew
becomes a lot more important to you because android phones are cheaper the people who go for android a don't
wanna be part of the apple fanclub enter techie enough to take on a wide do their own thing with aps and they
trick up their phone a certain part of the luxury market and then the sub-prime folks who can't
afford a knife but one of smart file uh... Danso apples kind of the vast middle so kind understanding who is your
customer today uh... Is going to drive a little bit
where you need to be in the mobile world uh... There are some stats out they're
showing that uh...
That i've phone users we intend to purchase a lot more they
tend to be more affluent um... And they are using their phone in
a more mercy experience but they're exception to that will begin it as a
general rule uh... Android users are going to be primarily sub-prime compared to apple users with a slight of android users that are
kind of the the engineering program attacked the technology type that are
going to be in a fairly uh... Fairly endowed with cash uh...
Etc couple steps here uh... This
one actually isn't from google and date peeled back this summer some
data from their search results and and and looked at the auto related shopping queries and about forty percent of that is
occurring on a mobile device that they can break it out further unfortunately weren't really
showing you know it parties long tail keyword phrases versus short tail uh... Doesn't doesn't vary by i kind of day of howard a defining a
shopping query as opposed to any research query but in according to go go a lot of a a lot
of the uh... Uh...
Searches forty percent now or are
mobile thirty percent to be precise and as you can see that barbara it's
grown tremendously over the last several years despite iphone being around ghetto innocence spastic i guess of seven uh... So uh... Did the uh... They were late so so
a lot of this is a is behavioral change not just the device change people gave
more more comfortable doing think more things while they're on their mobile phone hopefully not while driving piloting firsthand passionate it uh...
It at
higher than i thought it would be as well and it is really interesting looking at
the uh... The procured abit gobel reported data again until they haven't
really drilled into it and google you know i won't go go but they they have a
vested interest in having to spend more here so they they they may have changed
to the queries or broaden their definition of search queries so it's uh... You know the other thing is
driving this uh... You know i bet ah...
Eliana is it's not really driven as much by i found it's driven by i passed so were defeated lead volumes really
spiking it in two thousand eleven established shipments really start to
take off but tablets are this weird middle world
in between that smartphones in computers and you know they're not that they're not
the best of ice in the world to be sending email uh... And typing on unless
you have a keyboards expansion but if you're sitting in your bed there a lot more fun than a laptop to
just browse web site saw no words here and there are so we're seeing a lot of use of the tablets uh... For information consumption when one of the things i don't have
flight ghana but one of the things to keep in mind it and i should have some
slides on it uh... Is is really the older should be almost three for
factors that you're developing for one of the kind of full desktop side effect
of the eye pads sites in the third the phones sites competitive enemy aipac cites a lot
closer uh...
To your desktop you may not want
to serve up a full bore mobile site on a tablet you may want to serve up the mortal
functions site so that that's probably what's driving
this one it is is really tablets for that smartphone wanting to keep in mind with a small
form factor device uh... In actually with with uh... You
know any purchase saturday's that this applied to desktop is well you know that
all this all this news about amazon any commerce
inc and things are moving the digital want
the balk of the major you know about major purchases in people's lives houses audible beals refrigerators and a
display truckload of other stuff it ultimately as local lettuces adults
that entered the room penny on the guys are the marketer and
and jeff ramsay over there's a super guy and i don't know why they have an update
of this the last several years just as a so just added at the data point here ongoing search and this is all search
not just mobile influences far more sales than it
actually drives so people are doing their reef search online and then they're they're buying
offline especially when it's unit i know i'm guessing you're not selling
too many auto mobile sight unseen out of your shopping cart could help with that they generate o anti-japanese amoeba motors people buy
automobiles on that people buy automobiles autotrader but you know the
the the balk of model purchasing for for the foreseeable future is going to be a physical presence in a
dealership right and most of those purchases are
going to be within fifty miles of a person's al now that's great news for everybody here
who spending money online 'cause uh... You can target you certainly don't want
be spending a lot of money out of area and google's got a lot better that
lately let's let's look at this two thousand thirty minutes uh...
According to gartner global interest go more people are gonna use mobile phones the peace to you could get online in
terms of internet connections mobile searchers are just growing like
crazy and this doesn't mean that a lot of the
world is going to have him that all the work they have mobile devices would
actually mean that a lot of us to the developed world are going to have five
or six mobile devices various types of form factors but
they're proliferating like crazy uh... I i i i was concerned that they're
a lot of them out there that have are bigger questions lol what are they doing according to the bilby in in a study
from last year he marketer what's going on out there is their researching and they're doing lots of mobile reviews
fought to review reading which you know infor auto repair shops they could be
for plumbers it could be for restaurants but a lot of the review construction uh... Yale pat what not is occurring mobily people or sit there and do it on
a deaf topic i wanted get real-time information while they're near something uh... And in the form of a little bit of a
surprise and i'm not sure it only buy it at sixty three percent of responses
sorry for the it perform oval sites for purchasing depends on what they're buying and i i don't think they're gonna purchase an automobile in most cases on
a mobile site uh...
It's not just directions uh... People are comparing product
prices have been there reading reviews now that the searches will often lead to
a purchase but the purchases germany not going to cry on a mobile fight that this point i can't believe were
enough and and people tend to treat them separately but mobile and flow and and local are really conjoined if they hit most of what's going on with mobile
devices has local intent are used to call a dating dining and
discounts the three-d_ since kennedy easy things you could do with a
smartphone but it really uh... It's its you know all those things that traditionally would have occurred in the
yellow pages are local t_v_ or local radio are now moving to to mobile
digital tell it's uh... Let's go to the next actually with let's do a poll question i think that's great everyone we have received well classes
free today and the first one is right on your
screen i know from here succeed thesis statement for s are you currently
investing and check this one all of the middle class utah sometimes race last snap cell are
you currently testing in aswell are you doing some retarded is you know kind of a new issue buzzword
or moguls to save face needs or maybe some of it to them cell once they get a majority of those uh...
Splits and that we bill non will close to call all and sarah's house a capacity i can't
estimate bill actress enter and see if he
surprised by your answers so currently investing albert's at c_e_o_ expects
layouts res norm noble specific ad campaigns alamat
apply and you know what almost offices would be some issues track arabicon francine which you guys are
saying and dell might be a little bit surprise by these cancers let's close this whole
thing everyone so much for your fast and really appreciate closest all he's scared the results tell i watch on-site seventy-nine percent stays
audience is definitely investing in asiya seventy four percent stateside inst is
to be adwords sixty-three percent decide against ideally tension that's still a fifties eight percent i don't really
impress fifty eight percent of that there are doing retarding and thirty super sexy stockings arts and
mobile specific ad campaigns if that was a lot of tough questions
from a thirty-three percent attack that we are everyone so much for your fantasies
structures great or both of you who are not yet
doing regarding i strongly recommend it because uh... If you have spent money to
bring somebody to your website following them around the internet with small little ads afterwards is actually arctic cheap in comparison to what those
t_v_ ads radio ads and and uh... Whatever global shut you down for what
the adwords getting another fight at the apple uh... With three targeting it typically very
very cost-effective but i'd at least recommend you now to the
two forty two percent of you who are doing a good a strongly recommend put
aside a few thousand dollars in at least heft and if it doesn't work for you please call me and tell me or email me
and tell me cuz i need it now cuz i'm recommending this to my client so if
it's not working for you i want to figure out why not and death you know if it's fixable and if it's not
fixable i need uh...
I needed uh... I need to put the cautionary tale
beckett it's working for all of our client retarded in his work it's so it's uh... Well it's not go there ali's apple like jump around from tests santhi sts there we go with what's going to your
mobile present the credibility so what a lot of people wanna see when they
go to a mobile website how do you get a mobile website how do you figure out
what to do with this just a lot of people out there want to
sell your mobile website you know of all those ad agencies who
several years ago were building up flashy microsite charging a lot for
money for a kind of in a mother said that her gaining any kind of flashy
thing and and uh... You know that wonderful global
invisible stop again they got the credibility but they you know seven zero
on the find ability and he really don't want your website to be you know bill opulent cloaking shielded
x find star asset at help it so do you got you've got a guy but you
need the credibility and and now simply know that they can't build flashy
microsite they're running around all pretending to be mobile experts now even
worse a lot of them on a bill that you know we can talk more about out to
look at them a lot mccune a bit i'm a big believer in khao lak running a
huge believer in you know just art movement you know abut one like that it's a it's
a holiday time so if the weather watch song from uh...
You know santa claus is
coming at tampa one foot in front of the other and tortillas start and want to keep
things in starting with get from playing with it is not horribly
hideously ugly that google can read quickly and according to our customers are a
pain in the case to her less sixty percent of the pics ekta
mobile site the load in three seconds or less stay with us seventy one percent
expected to load as fast as your desktop site and you know they don't seem to keep coming back for
more ina and has nobody told like america at
that a mobile phone processor is as powerful
as like a desktop so it's smaller therefore it's less powerful there's
less processor speed in that they should be happy to sit around and wait for five
minutes and be thankful they got anything pull it out but they're not karen and i had an affair yall a smartphone at the time and say myself stateside get home and all you know search for it then
around to the list and i'll look that up there no now i need it define alija decided not to my section you know if it's amazing what it looked
out the people were not unilever everything baby deer to have to be so
cabinet felt up watching a movie that fifty years old because they actually
like do crazy things what develop characters
and plot lines you know there's no car crash in the first five seconds spouse yet was that i think there may be
a train wreck but it's you know halfway through the movie the first one in a
third text exactly and felt the same thing what websites you know it's not
like people have nostalgia for the good old days of dialogue and at six p_m_ pacific standard the
mobile devices people are expecting an instead on and that really doesn't mean we need to
configure what we delivered to them for
credibility key figure it's kind of defense you know and and and and i don't have to
be good and one of these people expecting and i like the third one here bad tax well you know it's uh... It's if you do
want to spread unhappiness in the world and get a lot quicker to go i got you
could build a really bad mobile cited and spent lots of money by google adds
to it and and kind of just really okay there multiple ways of creating bad
karma but that would be one of the damage keeping years it's gotta be fast and it's gotta be good within a mobile form factors so what or you know simplicity actually
cut off one of the places i often recommend
people start eliana is with their free website at google places we kind of the google
plus so you know google maps thing that that global places lifting is actually really really mobile
friendly google gives you a free mobile web site multi-state religious back each section
on that i think kit at least tonight can
one-third and and possibly even more intense
sometimes we do it had gone google it actually makes more sense for mobile
ads today could be a global places type in your main dealership site a lot of things you feel a dealership
scientists erosion factored craig i've got a lot for images that got me a
moving pictures sometimes moving talking pictures like a real modern technology
like stop everywhere lighting color but it's
really kind of a diaper marshall experiences your trier like deliver you know enough of an interesting experience a
reaction our bill come touch the thing mobile sites need to be a lot more you
know is showing a lot less leg in a in a in a in a manner of speaking because it's gonna slow stuff down and it's not
the best form factor to consume a lot of rich median again
tablets in between here but google gives you a free mobile type so before you go spend a lot of money on your own mobile fight take advantage of your free one antonio crazy google here they've got
their adwords express for a local advertising which is great advertising
into a global places sites and i don't crazy things for people to help they have a toll-free number i don't you know really i don't see any
of the streets looking for longer than that you're looks would
suggest huh sensation at for those of us who've been around
the block a few years you know it is amazing that global now
has like eight hundred numbers and like humans you can contact you i had a
client several years ago who was spending you have not that rio crazy huge amounts on google
but not tiny amounts either i mean respectable i think they were spending
maybe two hundred thousand a year on google and just for kicks and giggles they
called in the global this was about two thousand and nine two thousand and ten and cut i'd like to talk to somebody you
know we spent a couple hundred thousand he had a dollars a year with you date google would not allow them to talk
to anyone other than the front desk it's like what you need to know the number of you know your particular google account
rep at all of your being handled by an agency will there's nobody you can talk
to them slash and and that my client called me up and we had
we share a laugh over a good at the time google was trying to like algorithm all
the humans out of the equation you know i try to write you write a
paragraph that you are at the higher humans or working with other than the ones you
began to leak funds would be really checking your d_d_t_ in making you know
star trek chips tell shaped you know it's where it will really come
full circle as most of these adwords express quieter spending hundreds or one
thousand two months their aggressively came clean mobile in local and that's actually a good thing would
just be aware you know that there's a reason they're chasing it they want your
money but it's really easy to fed up your
places page uh... And and your yahoo id you're being
pages when you're doing it you know keep in
mind the kind of things of that are going to do well on a mobile device coupons small pictures keep them from
all not high rez pictures your hours of operation uh... How to find you i'd i'd do recommend putting a few video
thin because they can't choose whether to consume it or not but he did dollars
add credibility to stop force videos on people either
one of the things that well sticks in my crop up all those ad
agencies they've been slightly inflicted on
people several years ago with a flash that forced u to watch you'll remember those web sites you go
to it and then say please wait while my work of art
downloads for you to view nicely please wait they give states you will wait
sydell you also know that create and wait for
my are to begin i mean i dot away you know i i i was really good at the back
but none of what i did want wait for something else failed artist who now works for ad
agency to force their armies club really offensive from usability prospectus up
your doing video kid doing no reasons if you're doing anything out of the
ordinary make it an invitation don't force it on
them you don't hear chris webber network it
all said he had a website is starts making noise and you forgot you have the
speakers on trespass on its way on its way no one likes it there's ah...
There's a great three
service about their get listed dot org uh... David name who runs that is one of
the uh... Masters at local search began local immobile are seven percent overlap and this will give you a quick a quick overview how you're doing with your local website it again your
local website increasingly going to be your mobile
website when you claim your places do you go to
the google local businesses center he thought the form google sme really easy
to do uh... You can add payment options you can g_o_p_ adyar images which is
going to help for asio post your videos on youtube and i do video s_c_o_ there on youtube
is well uh...
So kind when you're thinking asio
the space be picking mobile local but also be thinking of the world's second largest search engine
after global and that's called you too people are consuming a lot of utube on
mobile and i'll feel actually from a
credibility perspective there gonna be more comfortable consuming your videos
if they do watch rich media on a mobile device will be more
comfortable consuming over you too that kind of that they know what it is
they have a good feeling for the place to be thinking about your youtube
channel as well goebbels put this cleanup if you haven't been there kildare immediately had what he had to
be there and you care about mobile bay baby after this uh... This this preview
cation you'll go afsane goodness i'm never
going to do mobile again i mean donald mobile and and uh... Save me a bunch of
pain i i hate it and i'm not gonna do it no one believes a smartphone it and it and everyone's going to go back
to you marks cathode ray tube are sitting opposite
with that but it's six if you're still interested in moscow that next thing you probably should do
after disputed haitian it doesn't great briefing that google
have had a cold modi com and they put this thing up a and and held up a deadlock unspecified and
giving us that we've got more of you some of the frame one they have they've
got they've got the paramount they have a total good the global meter tell you how your site looks on a
smartphone by the way you can also put your
competitor's site here and see how they look uh... You can this is a great testicle strongly recommended and you can get the mobile site now
cautionary thing here is these guys down the road are but a
charge something right now you can get a mobile site if
if your google places one imprint solid enough you can get another to anyone i have
more than that you can get a transitory one uh...
To kind of bridge you while you figure out what your longer
term strategy is right here value google site signed up with uh...
You know a partner that that may or may not be a
good long-term parker but google's really focused here lots
and lots of effort time attention money i'm getting people
out there what mobile friendly devices and and and they are gonna spend
whatever it takes as part of why they have and right not really 'cause they want an operating
system because they need to control for their
future the mobile advertising dollar
environment and then here's something as well that
they've got in terms of best practices for mobile flights and each of these he can go more deeply
on it but you know i think through these things
with your mobile site you know fewer words simple navigation have to be fat have to be fat-free usability off at the
fast for for asio always have a link to your desktop burgess you know in case people want to
go there for the deep information but most people are gonna do they're
super deep research on a mobile device if you're defaulting all tablet users to
your mobile site some of them may want to rapidly get your main site uh... To read and that makes further directions and maps and things like that to get a
lot of people using mobile for how do i find you and you know the make an acceptable uh... You know there mostly right on that but again what they're saying is don't forget android because we know
that and uh... Don't just do i'll ask as we all like apple fight so again depending on the planet time and effort in budget if you're
looking at it and saying you know this is actually more it's
fairly easy to make a mobile flight acceptable if you go that next step which is
probably appropriate for no more than ten or twenty percent of dealerships at
this point in actually developing a mobile apt forget android spassky wyo s perhaps because having a crock pot or map is markedly
more expensive than just doing one platform having a cross-platform web site is
actually pretty deep so i would i would counsel you know testing your mobile site on on
android and and and on that the islands so why is global doing all this what's fair point well keep in mind googled a lot like a martini glass they've got this big stock price which is the top of the martini glass and it's supported by a tiny telstra you've got some tiny but it's single so
distraught called adwords yeti at least a microscopic as lose
those jobs they've got off after they got operated xx finally x boxes dot
profitable but that's just a tiny rounding here compared office an
operating system google have one revenue stream and so they are desperately trying to
find ways to break out of their stock price be entirely dependent on that adwords revenue on a desktop or laptop
computer and they're spending money like crazy
trying to do a breakout strategy for the doctor that are also spending lots of
time and effort mucking around with your quality scores
and find way to try to charge you more for the same clicks every quarter and
having get away with that simply need to know you know they have dial up their
earnings to hit their targets but you know let's all hope that they
monotype some of his other stuff so they don't just keep taken more money off the
table garner on that the classic adwords left with that but let's move over to find ability and
i think that's a good time for another poll question asks katia okay i can switch from heat your
house if you could please left u_s_-trained to find cuts expects that to you acid content investments online and select finance following cancers it's an increase in decency so well antique everything the same my pull back a little bit decrease saleem expecting you are
investments online in the coming year which my goodness trustpass depressing increases yeltsin decrease ape-like fall hike kick some ass and fairfax i can i see to
see the results for this time subtilis call instead of their seats in process it's designs second day sex
their two thousand thirteen online investments increased o two percent say they expected increase a
lot extent stayed the same state course and no one
said event decrease uh...
Suggestion jets twenty cents desires basically see an
increase on to their online investments in the air well that's not good news for the
television producers scs definitely something as dr media television yes i'd newspapers instrument and away internet five i know that most local papers are really
struggling with that there are some exceptions um... Uh... We've done some
work with the kind of a thrifty nickel her green jeep
to recycler type paper some of the community thrift papers are uh... For used cars in particular
used cars focused on sub-prime consumers or or spanish-speaking consumer that's what
they want a few bright spots in print iraq's economy out of space uh...
Symptom uh...
Some evidence that those types of papers are holding their
ground but yes clearly the the classic uh... Auto section of the daily
newspaper is up it's one of those things that uh... Is returning less and less value for a
for every month at you dollars go into it funds newspapers are also coming online so while i have printed version
now they have done my interest in slough you have the online purchase cantilever and uh... And then there's craig's list
which is a hold out hope that you get it done a craigslist were lebanon but uh...
If not that that's uh...
That's a huge doing these days we see in the uh... The
outer space as well as you know what the craigslist marketing strategy slash xxx so sad but it depends on your feedback we get
it if everyone other than the two about the went out there i i i don't know that you know a prohibit money off of that we
could do the whatever came were better than being you know i don't think i cannot separate references to start exercising extract so so let's talk a little bit about how to
get found an entire their natural ways of getting found vfc await at the
internet and underpaid ways of getting found and and you know the it's interesting out
there because uh... Just back in june of this year uh... Water goebbels representatives a
guy named pierre for uh...
Cebit smartphone results are
basically the same as desktop results appear lives that's not true uh... There are a lot of differences
between smartphone results and desktop result even my friend like totally respected me
ask you just read that phenomenal job uh... Out there it
anymore and fish candidacy elmo's uh... You know at the beginning of this
year ear and predicted that the impact of mobile on m_c_i_ would be negligible do the search results that were fairly
device agnostic i'd i'd beg to differ with rent on this
one uh...
And and and i'll tell you why you know we've
been doing a lot of looking at what's different uh... On the mobile side and the desktop
side and we're seeing a lot of allot of
difference is i i strongly recommend those of you have an seo programs going
on also take a tablet device and take a smartphone and performed the same searches you're doing
on the desktop and get a screen capture and i bet you're gonna see some of these
these differences and they impact whatev feel you're doing for starters that the single single most important one i see is that
mobile results are more likely to appear not immobile and that makes sense to voters think
that mobile searches are more likely to have local intent so that a whole other search engine that
entirely different search algorithm that google loans which is cool local adapts
which is now rolled up in the global plots those results are far more likely
to pop up in a mobile search that's a different asio effort in
classic asio uh... Is auto complete results often appear before the main result in
mobile at search so you know a lot of times if you if you're optimizing for mobile you know the uh... Keyboard sardar uh...
It's harder to hype in a
long strings search the globals corded more aggressively tried it understand and supply what it is they
think you're looking for she will have a digit let me get a
couple more than what he died and uh... How to do the issue but i think it
important estimate there are differences you one other thing to keep in mind is
for those android users you google just loves this 'cause they
get the data they are always login they're always wanted what that means
from a search perspective is that they are always going to be
getting personal life free fall one of the big changes in an seo over
the last several years is that if people are logged into google while they're doing their search you kept who people sitting next to each
other performing the exact same search on the exact same computer from the you see my p address but one of them see completely different
results than the other it's been a whole nightmare in terms of
tracking rate rankings i'll tell you that from an seo perspective but
personalized search uh... It is really reshaping a lot of
their ceo android users on mobile are always going to have personalized
search so that's going to really change a lot
of you know how you reach them you know you have a hard time for garden
really wankey petition to the political results are
are often different in this part from results for example
video results r_u_c_ broken up on the second line
rather than play from the same reside image results often appear higher
immobile search results so immense search optimization actually becomes more important in mobile asio collado times you know classic asio
people are still focused on those packets
results events secondarily on maps results and forget the do or you don't know how
to do cousins different image search asio in video i feel but mobil's important the business goals that may change the priority of what
you're doing an n_c_o_ you cafe one of the image of you may want to be doing to
the u_s_ ceo you know there's also a lot of cases of
more blended algorithm immobile even more likely to have
different search engines pulling in you know you're more likely to get different form factors like that like
the beans and maps and video images that didn't happen very frequently with
desktop searches too but there are still from desktop searches where you get all
text results couple other things uh... Click to rate and bounce rate data are more likely to be very and mobile smartphone listings you know a lot of us in the industry
think that click to read about trade area is used to determine ranking potentially and so you know since mobile users scroll wore
the desktop users uh...
And and there's a this this
election for another two to ninety percent drop off in mobile search results in the quicker
rate after position four so one of the things that you don't mind
it is different absolutely different about classic uh... Feel a mobile asio
is fisted there's no place to do lp's to you know it doesn't matter that
much in in normal issue anymore but the people really drill down if they
seriously researching ileana company if you do a google search of a
smartphone how many listings we look at the forces to paint for new doorway catholic i mean i mean i guess anything at the other even more
important in mobile 'cause e_v_a_ positions wanting to
become vitally important because you know even internet professional regularly are
kind of like at three attracted well i got other things that do instead and the
phone obviously i'm gonna give you one more
one more difference we've observed and i think i can if you want more i can get
xing digi gives you more afterwards that i want i don't think as portent a lot of that i think right now but will
both have a test going on where they they have uh... Smartphone my confident
a case mark from friendly content and so you know it did participating in that can actually help
history local search results just keep in mind or not the same other
similar but they're not within the especially since mobile since much more
likely the political climate and so we're gonna spend some time
forget how do you get maps ranking earpiece governors similar the classic asio but one of the key things as you want to
be in st up there in your title tag you want a
physical address on your pages if you have multiple locations with your
dealership have a different pages for each location don't go crazy putting into much
keywords but but make sure that you spit terrifically tie your location and classic n_c_o_ is not considerable
cation classic at feel really have been thought more about lead generation site
globally ordered in e-commerce site and their marking craft a bunch of
regions you're trying to rake in the maps algorithm unita time most of these pages someone that page you have to confirm here's where we're at bay each page of the website uh... Since you don't have a copy of
this fighter would get a copy of i'm not good belabor this but this is how you do the
tagging uh...
Or examples attacking four uh... Local which again is every person overlap of
mobile you know it's important that the content
of each page is also included mickey were to be thinking of your web site for
making it mobile optimized you mobile website in one of the three or four keywords
you're trying to rank for on a particular page and then have those keywords mentioned possibly he'll only once or twice on the
page itself does have left content on a mobile fight you know best practices for for on page at c_ l_ a classic website would be you know three to five hundred
words use the keyword for five times worked three keywords one mobile you
made your mobile site may have you know fifty words or a hundred word sleep clearly can't
use the keyword at the a three or four times a matter of it'll look really
goofy uh... Make sure you get a lot of
citations out there an a in a local search what that means
with a mention of your business name and address on a website even if it isn't only for the more places you mentioned on the
web with your address google's valuing that now uh... Pretty highly in their local
algorithm they had a lot of people are talking
about bob's auto and at that gives him credibility there
all giving this a mature effort now we actually believe it bob's auto is not a fly by night
operation moving from one parking lot to another every few years so it's number citation that having them
have your correct address i and the interesting thing about that
is citations are becoming an example of where globalist taking
their learning this from one of their nation search engines
in this case their mobile local maps search engine and it started move then into their broader old-school
search engine with google classic the last couple algorithm updates uh...
In google classic are devaluing leaks in terms of winkler overly optimized for
the key word is the click through text and all that kind of stuff now there you know they're they're more looking at
the context around the link and i predict that shortly that they've
been they don't even need to have a link for instance if your local news paper have a flattering article about
something that you guys are doing with the u_n_ e charity campaign or something
in somebody picks up in a lens p_r_ on it and it doesn't have a link to your
website but it mentions you google's getting smart enough there are
two doing it in their maps search engine uh... I predict in the next year or so
years sea their main search agent mentions of your business are going to help just like links have been the currency
of google for a long time now you can get citations that they're
pretty straightforward to get soap again the paris in the business
name and location if a signal that boost ratings judy here is not much of an
automotive one but these guys are our data recovery of service and they're a bunch of places out there
that that mentioned mention the business name location same page cool like that global warfare maps to be
credible this is part of why apples you know struggling with a throughout google
maps on the next generation of their
smartphone and tried to do apple maps and thought i
was gonna be eating the food not t_v_ stuff google build up a large datasets over
time to confirm that that business is
actually going to be where the consumer expected to be there
were gold will set it was an end and they do a remarkably good job of that
pretty much put garmin tomtom out of business all these places are are a good place to
go get citations to help your ratings either a bunch of websites out there that provide uh... Data that google crawls uh... Big fan of the universal business
listing guidance pretty cheap i don't get a commission on this uh...
Russia probably showed congrats just ten percent on that i think it's very much clearer specify at stanford recap a cup of coffee these
days side submit but they they are they did
their job submitting your business information to a bunch of locally focused web sites
you go in for u_s_a_ internet directly locally that another one of them axioms searches the web on their own
acquiring date one make sure that your you're in their database on another place she did you go for
citations you can actually find your local directories their whole bunch of
business directories the other thing to do you think the do in this town or or
i'd you know uh... Dick every metro area tend to have fifty to sixty different outfits some of them are national ones
like yelp others are really really local specific sites they can provide linkedin citations your
business here's one the way we often find hidden type in dayton oh directory and your pop-up tent uh... You know spend the money with the better business
bureau it's uh... It's a it's a link editor
directory at the table link that's worth getting uh...
And what i love about it is it's
business friendly you know that the consumers haven't yet
figured out that the better business bureau in our pocket not nothing else is in the business
owner certainly in our friends ah... In washington who
built our business is what we discussed that idly by him you know they help the topic goodness of
their asses pockets uh... Republic ports earlier than our pocket
yelp snout in our pockets you know the chambers focused on a
really big businesses the better business bureau is still you
know if you can't have it good reputation out there with consumers nine out of ten times its it you know a lot of these other complaints cites no
matter what we do to make it right you know they're gonna always tilt in
favor of the consumer night at a ten times the if we're if we're doing the right thing on our
side the better business bureau gonna call it like they feared recall
correctly inflamed we did the right thing so i'm a big fan of the better
business bureau case you couldn't tell i'd also that the other thing here that
i know i'm a fan out to look at uh... Troy ding and it can be a business directory can
be a lincoln's well if the national federation of independent business i have a little bit of a credibility uh...
It just for your general website
to put those kind of logos help you're off to any others a direction the city
of austin dot com often dot com a whole bunch of people coming to big bacteria you know the dawn of the interwebs you
now and they are just plain html site that doesn't have a lot of hyperlinks but they provide citations in helped
rankin and a lot of your competitors neglecting things 'cause they're just
doing reviews or they're just doing classic asio read by the way we've used you gotta get up get reviews the number of reviews you have really really drives your ranking in
that all-important map in google so figure out how you can get reviewed
and again we could do a whole whether they are
doing nothing bite the intersection of social media and
research which is how do you manage your review strategy
with your customers and you know do you do you focus on new car so if you
focus on your service customers deed multiple review strategies for different
types of customers but we've used right breaking you you
really really want to get them tried them from and i needed to stop popping up front
about uh... Offer that was a failed google experiment school tries a lot of things in some of
indictment google likes reviews coming in from different sources and especially some industry that industry-specific
sources like like restaurants have been show up i don't know if there's a preferred auto
source for reviews i should know that i like medical doctors have one uh... Ship three different review sites
you know clearly and travel it's tripadvisor think it's still primarily yelp and then just direct global reviews for
autos and anil ail you may know differently than i do not have to do
more research on the audit review space a starts you cite steeler care at nasa cut it well and then the question is whether
whether they're dealer whether dealer rater has arrangement would google to
feed and data analytical with you complained that the
passing around tribune filters and what not i places back for autos it's
primarily it's primarily yelp and it's you know definitely directly wilder than
you know maybe a couple other places out i'm abuses searches for a good deal
unaware they're pulling from so idiot space the reverse engineering it you
know going in finding all the reviews the google displaying for you and then forget where they getting those review
found that they're getting those reviews from several different places you want to be playing that game on air
replaced the google taking it a defeat for created creek well you know don't don't forget the
video even if it doesn't you know doesn't end up in something a lot of
mobile people watch having the video uh... On that you know that your mobile local ngos
strategy having some video uh...
Global likes that and that's going to help you rank and the map deftly you know put your service areas in there you know where it where do you cover what your geographic footprint very very important for the mobile merger here is you know it's okay if you're not
ranking you know a hundred miles away if that's not your core service area events
could be a challenge for some folks having you know you this actually is in a
campaign point for a lot of dealerships in that for tax reasons a lot of
dealerships have figured out how to locate just one at the edge of the county line
one county over from the major metro area so you know if they can guest on the
cars for just a little bit less said that sub-type makes a real advantage of a
leading a very few dick even a slightly different sales tax level uh... Or the real estate is cheaper it
you know they have a big show grumman don't think so so that uh... You know what one has
historically been an advantage in provisioning autos the folks is now something of a disadvantage in
terms of ranking on the map because global has a strong
biased toward proximity and also distressingly toward not just
proximity of the toward the the new user they also do still tend to like a little
bit proximity toward the city center so when you're selling your service area
dot uh... You considered considered you know
it how blood you're going to have that p and you may in some cases need to resort
to pay dad to get out of the uh...
To get outta class right here in austin uh... We have a bunch in pa ubuntu
dealerships that are down here fannon new ground force descent marcus another some of our best dealerships but it's it can be a challenge for them
to rank on the mobile device the poll right up to google wants to
show me the dealerships that are five miles away first and and there were there are some way to
gain the system but i wouldn't recommend that goebbels spending a lot of time and
effort improving this algorithm and you guys are running professional
businesses and you're not you know again here you don't have you not moving from one parking lot to
another like some used car operators you know that there took some fish a dear ones i think what we need a long-term
strategy here a couple pick up a lot closer steerer on
mobile s_c_o_ one forget top and we're talking top three use google placements no flash a flash i i'm still stunned at how bleak places i've gone to i've tried to go to and trying to find
them on my mobile phone and their developer built them a flash
website so they're apple invisible uh... And then uh... You know have a
when you have your separate mobile site use this code to redirect your visitors
to the mobile site and if you do that you're not going to
have duplicate content in his uh...
You could have so i don't think again but
it's a it's a different website gobel mobile to mobile website and it it proves the user experiences
welp approval did pull up the mobile website one eighty mobile browser let's briefly jump over to uh... Global add products the interesting thing here uh... This
one is that i didn't show you but i global as a percentage of searches is even higher on mobile than they are
desktop google all told about eighty percent now search it you know that yet microsoft try to pretend that seventy
but it's really closer to eighty on a mobile device google's up like at
the nine percent of searches for when you're looking at paid media products on mobile we really are talking a good day uh... Three ab product search has led
display ads and an apple display ad or not uh...
Cover-ups plants they really
don't think absent first place to start that's really advanced strategy and the poll question i should have
asked at the end of this and we have a nasty but what person if you think
you've got the fundamentals covered for this is the eighty twenty at these
things covered first search bunch of form at at at formats
there quick to call uh... Phone extension location extension if you do have a napa click to download pickup offers in their i'm a big big fan
of offers especially for things that your article
shelling out there like oil changes and other things you can get some flash
offers some quick stuff that's of great use of a mobile device a lot of form factors and and uh... And
display ads and and keep in mind use always need to
create totally new stuff in a lot of you guys have libraries of
content that you party developer t_v_ ads and others figure out how to repurposed that you know we we we had a client in the
uh... Dallas fort worth metroplexes largest
outfitting carpet cleaning spent several million a year on t_v_ ads well went ahead and add a jingle even
running for ten years so the metroplex are definitely we went to tell you a
bunch of other folks came in and affiliates recruit new staff and instead
of like uh...
What we can start pick your fifteen t_v_ ads and flights
in the basement you know macomb internet video friendly shorter green ear faster loading but we don't need new content we can use the contents you have a big
fan of recycling when it comes to stuff you've already paid for how do we were you test that could croon
coming to dc and the extent that it doesn't have to be spaniard adwords those of you are doing adwords which is
thirty four percent of you uh... Make sure you break out as a separate group paving improves campaign performs on
average at eleven point five percent click to rate increase equity rates going up your quality score
it's going to reduce your cost per click can improve your position uh... It'll give you more control over
bids and budget time recommend a separate budget for mobile and again you may want to be a good you
know bid to be in position one or two you know i a normal adwords you can be
kind of anywhere in the first five positions you cried a lot of traffic usi positions wanted to are the only
ones that show above from you know above all the natural result from mobile uh... Taylor ad creative and keywords
from old behavior because when people are searching mobile a beacon to the shorter words and they
tend to be more in in quick mode and so giver dimension easy called
action in the v_ quick ratification they're less likely to be in heavy
research mode again tablets are kind of in the middle
of that and then a optimize your campaigns using
specific mobile ad features slightly findlay huge uh...
Typical click to read improvement and location extensions also quick to
call uh... That keeping up with for a while
you i think he created separate mobile campaigns if you don't separate you
can't track it at the end of the day if i'm spending a marketing dollar i
wanna know did it worker did not work f_m_ blending mobile campaigns with
normal adwords campaign i don't really know what part of its
working i think we have one more pple questioner
did we ah... To we went to the mall smoothly would do it scs everyone place if you can please look at your screen scott's trio and i have to do sir dark finish this statement you currently
hats and to just texted you can select all that apply seats just lion if you
have monet's we're all for what let us now to see you
track a mobile smiles website sec or mobile ceo campaign annul freight train pay-per-click campaigner google campaign you mogul gates ascii art cover area very advanced icsc yes you guys do
you guys a majority of the fed's and we're gonna close to call and share the
results and um... It still needs more of your votes cell ads among last night's website sec lobo local local s obscenity and it was so funny girl when you say has of mobile campaign separate i was about to say k unused automatically seventeen xpress
instead if it fails for reading my right hand appreciate that and then uh...
Do you have mobile ad
campaigns sector from here made clear click org campaign and duty on multilateral it everything he had no staff our people's today at
ten a m atlanta inside close this fall centers all stodgy sign people nine percent i see a science saying a mobile acts my sweats had you that's percent states audience say that they
have a separate local personal asio campaign twenty six percent today scientists had on mobile camps separate famine their google campaign standing one one percent audience today how mobile i don't think a lot of businesses have excels bill in either dot intensities religion de sac online
tracking tell what you think about i have i'm actually really impressive
uh... At that because uh... Generally adopted by happened more bad credit he
once you've learned everything from kind of getting the first lady talk percent that'll cut give you the data
you need to do the apparatus so of of of the twenty odd person if you have an apt uh... I'm hoping it's working on our
organs are attorney throwaway aperture also use a using for learning because there's so much money out there are some
we people running around beginning each failed artist in
baltimore the ad agencies they're running around uh...
You try to sell custom apts
without really knowing what the attributes for and other budget empathize perhaps that
might be a little bit ugly but you know are kind of functional get the job done it understanding you know what you are
asking to be more useful in in helping people buy cars i i did that
they capture great potentially for customer retention for reminding people it's time to come for the dealership for
servicing call hey we're running a royalty special hey we have these kinds
of things going to cut doing that that that retention part i haven't yet seen a great after that's
helped with the new customer acquisition uh... Touching them help it kind of the
beefy r_e_m_ side of things be continuing in developing to build an
existing relationship with the customer side also blood i'd love to uh... You know put please rise share your
feedback uh... On um what's working for you the ap space
because uh...
Most of the money we see in factors
outside of autos that are currently being spent on mobile aapse it is not being spent well checks laughs out of some discussed here are a
little bit overtime active i think it's a handful of these questions and i i
have has free daily is ready uh... Apparently about rabin first test census last sentence to market research family callous friend treats you high-fat sults approximately some hands right sounds are now salt champagne concentrate and tried axis android mobile forks i probably play perspective adeptly
concentrate on the on on boats and right in my last from and haps perspective that there's
also date out they're showing that uh... P_o_i_ fund buyers are much more likely
you now spend more money are much more likely to use the iphone to buy
something cell he'll get again it depends on your
demographics uh... And at the pentagon how long that you think you're going to
have that apple ran out you know i end end i'm a big believer of
do small things learn from them fail quickly and then build on it missouri first mobile fax he may not want to be cross-platform body roll free very first mobile at it can be a lot harder to get people to if you're using it for customer
retention if you have a mobile appa is customer retention and in developing
into prodding a relationship with an existing customer set i was a absolutely you know there are already customers you
need to be where they are t_v_ on both platforms with jill wrap if you found
out that make sense if your happens focused on new customer acquisition
people who don't know if you from adam and have never been in the store before uh...
I'd say it's still very much a
learning training and every time you're supporting multiple platforms it increases the cost of your apt and really a guide that for staff you do
i'll most viewed as a it's if like training wheels you're
designing it to learn and you and and it's you know the people you keep a website
for three or four years and before they did the next one i think a lot of the facts are going to
have a lifetime of like two or three quarters and at the find ability problem with abt is a whole nother webinar let
me talk about after that there's a whole sab industry uh... Happy store an seo were just helping something did founded after store so the question is is you know how you
can get people to find your mobile apt again on the new client acquisition site
on the existing clients and employees you can market and you could say hey
look this is a tool that's going to help you thirty wrappers for new customer
acquisition theirs big find ability challenge with aps at five billion challenge in t_v_ or
violence it's more well understood and more known
how to get at down to the apple iced or rather than rather than the entire without the help a lesser but it's it
hits united time its budget estimates do you
really know exactly where you're going to make money on that and how asks scott dot search also sellout i think
you're right on track with that as well and jesse my best friend to try to raise our and on several occasions tests right next to me and he could search for
the stack seemed a and mind when collapse at exactly what i needed way faster than she did i'm not saying anything yes i find i'm just saying payment you really know kato ta da pass it sets okay next questions and answers are john says on mobile as he can is there with just one position i know it's not
just want to suspect since i damaged last sixty-two you know pay-per-click uh... On mobile it varies it very prepared their
typically the to about that with the very bottom if if you have the patience to get
through the first three first results and he keeps growing you keep scrolling
he keeps growing in galway down the bottom of whatever google's decided to
display they often will show another couple uh... Couple mobile that's down there all that the fast bulk of the quakers
are up at the top and sometimes it just wont sometimes it's too local that this is one of the pieces of
the global jade algorithm that that's most in flux
right now 'cause everybody's trying to figure it out of my ties mobile ad inventory and that they haven't yet figured out of
maximizing yet but as a general world are going to be they're going to be three to four
answered a couple of top cop on the bottom starry-eyed except thank you for that question john express inconsistent allison she says is flickered still relevant or had speeches and histograms helpless uh...
Flip workers in still relevant as
replace the host images uh... You know bill sit there there's no
i've engaged in going on on flickr but one and i think about flickr is it's really google friendly if you're driving primarily for social media
engagement with images interest is absolutely the
place to be uh... It however if you're striving for can global get this data index it in
display that and you don't want to have those images
posted on your own website for a variety of reasons flickr still really really strong and an
enhanced agree and now it's it's probably under the way it the way of
most of the rest of face book which uh... At face book forever either mark
mark sucker bird you know make schoolboy look really good and privacy
insurmountable makes microsoft look good to go to privacy so it's all kind of a
disaster but uh...
Marked other wife he wants all of your
data but he doesn't want to give it to google for free and google doesn't like that to school
thinks it has a right to bear for free so you know this kind of that that integr and getting folded into face
book uh... You know if stuff going on in surrender to help you image wife
socially yes is it going to help you with global image search probably not so
much asset classes a catholic xxxxxxxxxxxxxxx keep the faith case and gets in a row that's right alright just in case you wanted to get
all the delegates continue this conversation atlantic this one here an interesting question from tagged next headed a lot of your presentation as well as
other presenters companies focus on school aren't however our website twenty five percent sections in traffic from day and around it you have to wetsuits s_n_c_ unit and you have to noble and overall track or offer what overall where that real we
have we actually had compliance that you know in their pay beer budget they
just don't have the wallet to compete against the big boys on
adwords and so we have some clients that we
weren't being only campaigns for them and the reason for that is that being users and being powers yahoomail uh... Been users are colored consumers take and ask you a
little bit older they tend to skew a little bit more female but their body and end you know i'd the old females are great consumers you but the challenges are just aren't as many
people on the search engines but from a dollar perspective tell you
this you know it whether you're wearing your
adwords internally or whether you outsourced
your adwords being is almost always under optimized with pay-per-click at because we're coming together thing where do i
spent the next hour of my time the answer almost never was being accounts kind of threatened
attend around that they shouldn't but they tend to uh... And other
colorado pilot but let's just say less carefully maintained at the global
account so if you're spending time on your beta
carotene you're getting enough traffic there you're gonna beecher competitors
on being and sometimes you know i'm a lot of times what happens
is people you know but the whole budget over with an ad
agency in the ad agency will still kind of have their twenty two-year-old who they
say they they they'd make their google expert and they'll sort of a figure out how to
do a google rather just important campaign to being in won't
make any changes what you've got a real opportunity
competed those folks if you are focused on big so that staff in general and i am
a fan of being what we've seen with our market share
date is it being has less of a market share our mobile it does as a search engine on desktops telugu again that you know the status
somewhere between seventy eighty percent gobel time it depends on country india to be
verses pcba seventy eighty percent market share with google on desktops but this is that something out there for
mobile devices uh...
I have to go up at five eighty
nine percent market share i think a lot less driven by android you know there is being traffic after a
mobile again i'm sure it's under optimized because everyone spending time on google now the optimization tips are really
anything sorts of things with f_e_m_a_ tits it's it's look at the u constructed test environment testified at copycat different landing
pages pastor for messages uh... And then optimize have attacked a
culture of optimization based around those tests you know it so your position testing of it you don't mind you may be the only
person in your space if you do mobile being
advertising advertising their your competitors might not even being there
so it's its way if if you're able to let you know if you're concerned about google phenomenal ability come reach in around your backside and grab
more dollars out of the smaller every month uh... Yeltsin you focusing on being is a
great mitigation strategies analysis eternally greased everything he said
uh... And he also wants to play now has higher paid higher actress visit duration and that's right under fifteen percent i don't address p taxol that day i would be credited challenges sometimes
it is you know for certain types of searches
in certain types of users you can teacher growth targets i'm being alone in some cases taxes and other cases you know that that's the only thing that budget for
idea again we've got some clients that but don't even do edward st just duping
because edwards and dot lol pooped out by you know too many people
throwing too much money at it is just too competitive and three you have to be at risk of having a if
you if you're a mega deal where you got multiple locations right around and
metro area and and you just wanna pallets and and you're growing share the you're not gonna get their own being
alone if you know if you if you're limited by online budget and
the bosses come down and just said here's the budget this is all you have and i want to get the best return out of
this budget possible you probably can get there are aren't they so it kinda depends on what one of the
goals you've been at you've been handed in the optimized given that constraint catholics major natasha affirmation action there's
a lot of factors that though i think thank you here stop on sacrilegious texts thank you very much for that very
competent in question and doubt thank you so much for socks lightning presentation here adding this and i team i thank you so
much for your time as well as all of our extended stay i wanna certainly thank
you and don't do that laying over on stays presentation but
undermine audience quickly recorded everything day say belgrade i don't go anywhere garlic today i'm eric happy its day characteristic encapsulated today for
your reference leaves that protect friends and colleagues kidnapped off the set you up he did mobile health checklists so easter
second and sees that as awesome because saddam
heineken twenty four hours to study killer on dot com slash eleven eyes
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you can see short-circuit robberies great feedback from our audience invitations to dine out tomorrow from
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present a fine n educational gameshow influence whether actually demonstrates
how to get an online shopper out from behind their monitors and into yourself
ranch do you think cash delays will be send up best practices
management processes format inspired as what's not allowed me must-stay this is going to be very fun educational interactive power and you've got to be here for this
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